Hilo Tourism Marketing Committee Branding Workshop (January 22 & 24, 2008)
Tuesday, January 22 & 24, 2008
Naniloa Volcanoes Resort
Hilo, Hawai’i
This outcomes based workshop was an exceptional opportunity for members of Hilo’s Heritage & Arts community to collaboratively develop a unified approach for branding and marketing messages that will distinguish Hilo as a Heritage & Arts destination.
WORKSHOP OUTCOMES:
- A Hilo Marketing Tool Kit (Specific for Hilo’s Heritage & Arts)
- Clearly articulated messages about Hilo’s Heritage & Arts landscape
- Advertising copy suitable for press, travel writers, visitors
- Media facts pertinent to Hilo’s Heritage & Arts community
- Talking points on Heritage & Arts “What is there to see and do in Hilo?”
- Communication strategies, information access & delivery
HILO TOURISM MARKETING COMMITTEE
(North & South Hilo Districts)
- Sudha Achar - East Hawaii Cultural Center
- Judith Fox-Goldstein - University of Hawai`i at Hilo
- Dolly Strazar - Lyman Museum
- Gloria Chun Hoo - `Imiloa Astronomy Center
- Kristin McGrath - Big Island Visitors Bureau
- Alice Moon - Alice Moon & Company
- Lalea Sam Pulu’ole - Hilo Downtown Improvement Association
- Stephanie Donoho - County of Hawaii Department of Research & Development
Dr. Bucy, a principal and senior interpretive planner for Bucy Assoc., has studied, practiced and taught interpretation since 1975. Currently on the faculty at Western Oregon University, Bucy has collaboratively developed interpretive plans throughout the United States. He has taught workshops and been involved with projects in Hawai`i for more than 20 years.